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CustomerRelationships Mobile Marketing Case Study - SUBARU U.S.

TARGET: Subaru aimed to adapt its "The Legend Reborn" campaign for the 2008 redesigned WRX to target existing and new customers -- specifically young men 20 to 35 who are fond of partying into the night, video games and gadgets such as cellphones... MARKETER:SUBARU AMERICA FOR THE SUBARU... más »

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